Marketo best marketing automation platform for enterprise B2B marketing applications
January 07, 2021
Marketo best marketing automation platform for enterprise B2B marketing applications
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
Used for marketing qualified lead generation, customer relationship management software integration, as well as integrations with 3rd party platforms. Also email marketing, marketing automation, and different marketing technology practices. Database management as well. Custom website integrations. Primary marketing automation platform in enterprise business to business marketing context. Large, old, and complex implementation.
- Marketing qualified lead generation.
- Customer relationship management software integration.
- Third party platforms integrations.
- Customer communications about new product updates and changes.
- More ability to undo certain actions.
- More clarity of user permissions.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
In general, using Marketo to communicate with customers, prospects, and partners. Also used for inbound marketing to capture new lead information. Primary way to bring in new information about people through corporate website. Looking for sales outcomes that generate new marketing qualified leads which lead to opportunities and ultimately closed won deals.
Marketo better for enterprise applications due to robustness of solution. Other systems better suited for small to medium businesses. Easier user interface and most commonly used platform with twenty percent market share. Has largest global network of users and community. Supported by large company (Adobe) with resources for additional product development.
1 to 5 million