Largely satisfied with my Marketo experience
February 05, 2021
Largely satisfied with my Marketo experience
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
We use Marketo as our Marketing Automation Platform. The primary uses are for tracking various campaigns and nurturing our prospects. For us, it helps us with getting campaigns launched and also more accurately measuring the success of those campaigns.
- Email campaigns: They are very easy to set up, and they provide full flexibility in terms of templates, etc.
- Nurturing: Also relatively easy to set up these types of campaigns. Can really get some complex-type tracks if needed, but we do more basic nurturing with ours.
- Results tracking: The ability to create smart lists using various types of logic and capture different bits of data really helps us determine what's working and what isn't.
- User interface: It can be a bit clunky from time to time. Also, sometimes it's hard to determine why I can't do things in certain sections that I can in others.
- Reporting: I feel like I can do a lot more with Smart Lists than I can with the actual reporting section.
- Customer support: I've sometimes had issues getting the right answers to questions I have.
- Product Launches
- Prospecting / New Business
For product launches, we are basically just trying to get the word out to prospects and clients. For prospecting, we'd ideally want demos and trial requests.
To me, Marketo seemed a bit more targeted to enterprise needs than Hubspot. I felt a bit more limited by the landing page functionalities and emailing capabilities of Hubspot. However, I admit that it may simply be that I am more familiar with Marketo as I worked with it over a much longer time period.
10,000 to 25,000