My first choice for marketing automation.
March 18, 2021

My first choice for marketing automation.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

We use Marketo as the hub for all of our marketing activities. Campaign management, tracking, reporting, etc. Not only is it great for our team but it enables us to work seamlessly with sales in SFDC.
  • Campaign management and structure.
  • Database customization.
  • Integrations with our other marketing technology.
  • Forms, would love better support and native integrations with third party tools.
  • Dashboards across campaigns.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Our goal with Marketo is to drive pipeline from marketing. Marketo allows us to scale these activities and measure progress and success.
  • Scaling your marketing
  • Providing a single source of truth for activity and progress.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
6
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
5
Standard reports
9
Custom reports
7
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated