Marketo helps make marketing activities a seamless experience after implementation/migration
April 20, 2021
Marketo helps make marketing activities a seamless experience after implementation/migration
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo Ad Bridge
- Marketo Sales Insight
- Marketo ContentAI
Overall Satisfaction with Marketo
Marketo is used by the marketing team to carry out campaigns, ABM, and lead handover activities and by sales and sales ops to go through analytics.
- Ease of use and had all required functionalities
- Native sync with SFDC
- Ability to hand over and assign leads to sales upon qualification
- Creation of activities in SFDC through Marketo
- Easy to create and maintain data standardization campaigns
- Design studio--particularly email templates where we need developer help to make email template Marketo-editable
- Integration of SSO Webex event center is not possible
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
Our wish is to see an increase in MQLs and sales-accepted leads. Marketo makes it possible by sending an alert after each lead is marketing qualified and by creating a task with follow-up in SFDC.
Pardot doesn't have a wait-step feature and cannot trigger nurture emails at the specified time. The number of automations that can be created is limited. Less scope to run data management campaigns.
10,000 to 25,000