Item: Adobe Marketo Engage
Rating: 9
Author: Mahesh Kuruva

Use Cases and Deployment Scope

Marketo is being used by our marketing team to target prospects and nurture them. Currently, I'm a QA
Here are my roles in Marketo

Creating new leads
Checking the end-to-end flows and campaigning to countries.
Cross-verifying data integration flows.

I strongly believe this tool is making campaigning easy and efficient for all users.

Pros and Cons

Database
E-mail deliverability
Dynamic content

Sometimes, Marketo is a little bit slow in functionality as it has been accessible by major companies.
Due to this, lack of time for users.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management

My organization

Has been using Marketo for a year and training most of people to learn the functionality.

The continuous bridge is helping us to learn Marketo's end-to-end flows.
Supporting the tool to various domains and elaborating their own business and be a part of their growth
Leading by Marketo Experts and follow up their guidance.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

In this decade, Marketo plays a crucial role to nurture individual businesses. It has the best version of email campaigning and is understandable to users. Well suited to all companies where they are looking majorly into campaigning and extending their business. Looking for better and better versions in Marketo to make user's/consumer's lives easy.

Marketo for QA's

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings