Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Primary email engagement tool for marketing content. Also used to drive campaigns and analytics associated.

Pros and Cons

Campaign
Lead Scoring
Automated Email

Training needed
Email builders are limited

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Lead Management

Primarily used to launch campaigns and email marketing. Also used to nurture leads and then cross sell based on segmentation.

Functionality on Pardot was limited. And development of the product was at a standstill with people slowly transferring over to Marketo. Marketo's functionality is above and beyond and transitioning to it was a no-brainer despite the investment.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Likelihood to Recommend

Not recommended for small businesses as it needs sufficient knowledge/training to utilize to full extent. Also works with multiple platforms (Salesforce.com, Zoom, Demandbase, etc.). Great tool for automating email marketing and campaign management.

Leader in marketing automation

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Alternatives Considered

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings