The most robust and powerful marketing automation solution I've encountered.
Overall Satisfaction with Marketo
We are a Marketo consulting agency and use it both for our own marketing and implement it for clients. We also build products that integrate with it. For our own marketing we use it to manage demand generation activities and for lead management. With our clients we implement, configure, and customize it in a large variety of ways.
- Very robust workflow capability, with extremely flexible filtering and numerous options to enable almost any business scenario.
- Tight integration with SFDC with visibility into standard and custom objects and good campaign integration.
- Extensive use of tokens to quickly create and manage highly customized programs.
- New! Email and landing page editor updates provide extremely user-friendly and customizable asset creation toolset.
- The default analytics module is a bit inflexible; existing reports are adequate but customizing them to answer the questions you want answered is often difficult and generally requires pulling a multitude of time-consuming smart lists or access to the more expensive Revenue Cycle Analytics module. Again however, this is something that is actively being improved by product management.
I have not actively used other Marketing Automation tools. I evaluated Marketo 3.5 years ago against Pardot, Act-On, Hubspot and a host of others and selected Marketo because it was the most powerful, customizable, and robust tool available.
25,000 to 100,000
Adobe Marketo Engage Feature Ratings
Using Marketo
30 - Marketing, operations.
- Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
- Much faster deployment of programs and campaigns.
- Big gains in conversion and revenue through better nurturing, lead scoring, lead management.