Item: Adobe Marketo Engage
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

Marketo is used by our marketing departments to manage the outreach to attract students at scale. We run everything through the platform to ensure we have the ability for people to opt out and track all projects through Salesforce.

Pros and Cons

Marketo offers multiple tools especially lead scoring and smart lists.
Offers multiple integrations with other tools.
Essential to multi-channel marketing activities.

Marketo has a complicated setup and is not user-friendly.
Too many packaging options.
Customization options require a lot of knowledge.

Using Marketo to Support Sales Goals

Lead Management
Prospecting / New Business

The outcomes for us are pretty simple. It is to attract new students who would be interested in our programs. This usually requires many attempts to get them interested. As such Marketo allows us to manage this in a compliant and expedited way. The ability to track those users through the funnel is very helpful.

Alternatives Considered

HubSpot

HubSpot’s Growth Platform gives growing teams a full suite of tools across marketing, sales, customer success, and CRM. Easy to use tools that every team needs to drive growth. Also robust automation but we found Marketo to be a bit better as an overall solution for the marketing team.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Likelihood to Recommend

It definitely works well when you want a robust set of tools to tap into from a marketing management platform. This would include any area where there is going to be a high volume of outbound efforts and multiple channels being used. This would be a good platform for larger companies as I think smaller ones will get bogged down with too many choices.

Fair Platform for the Price

Modules Used

Overall Satisfaction with Marketo