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Here's Why I'm Sticking with Meltwater, for Now.
January 31, 2017

Here's Why I'm Sticking with Meltwater, for Now.

Logan Stewart | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

I have used Meltwater twice in the past few years, for media clips. It's the main way we track media mentions for our organization. I also use it for media contacts as we have 39 offices spread out geographically and a service like this is the best way to find contacts in those markets. Through Meltwater we are more easily able to track Facebook, Twitter and LinkedIn mentions and follow individual media on social media. I also report on media coverage to our C-Suite using a template from Meltwater.
  • Excellent customer service
  • Visually appealing platform
  • Great social media monitoring
  • Better updated contacts than in the past
  • Still not catching some media; more blogs that they don't seem to have in their system
  • Seem to have a few less media contacts than Cision; lacking in smaller markets
  • Not as many smaller, niche individualized reporter beats
  • Meltwater has helped us increase our social media following and relationships with media and media contacts
  • Meltwater has helped us track our industry overall
Meltwater overall has better customer service. As I am not the most adept with technology I contact them frequently and they are very responsive and immediate to try to set up trainings with me. They seem to be working hard to improve their media contacts and overall platform.
Meltwater because of its relationship with Facebook has excellent Facebook and Instagram monitoring. It's a great way to improve your social media accounts and follow media on social.
For reporting, they have a much better looking newsletter/reporting format than others I have used.
  • Meltwater is best suited to social media monitoring, is average for general media monitoring and is great for reporting if you need something easy to read and aesthetically pleasing. It's also great for finding comprehensive details on media's social media accounts.
  • Meltwater is somewhat lacking in contacts overall. It's adequate but lacks some sites and is less updated.