Meltwater is Drastically Better than Cision
April 12, 2018
Meltwater is Drastically Better than Cision
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Meltwater Media Intelligence Platform
We use the Meltwater Media Intelligence Platform to monitor brand mentions daily, for reporting monthly, as well as to find traditional media contacts for our media relations efforts. The tool is used by our Public Relations and Social Media team. This allows us to manage brands, share engagement with our clients and find valuable, targeted media relations opportunities.
- It captures and lets us clip broadcast mentions simply and efficiently, whereas other tools are not as accurate and easy to use.
- The customer support is great, the team is responsive and helps find a solution to any issues you run into.
- The interface is easy to use and is pretty intuitive. It is easy to catch on to and cuts the time it takes to do monitoring a reporting in half.
- The media influencer database should include more non-traditional media members including bloggers and social media influencers as these are the types of contacts that are more likely to pick up niche content.
- The platform does not play super seamlessly with the Engage platform making the experience using both a bit disjointed.
- I wish the number of inputs for the Share a Voice dashboard widget could be larger.
- Meltwater has allowed us to better represent the impact and importance of our public relations efforts for our clients.
- It has allowed us to streamline our process and more efficiently monitor each day.
The customer service was the number one thing that set Meltwater apart from Cision. At Meltwater we have a designated team that we can turn to for questions and they respond promptly and professionally. We received the training on the platform that we needed and we are always kept up to date on the new features.