A giant data storage without much insight into lead management
February 21, 2017
A giant data storage without much insight into lead management
Score 5 out of 10
Vetted Review
Verified User
Software Version
Online
Overall Satisfaction with Microsoft Dynamics CRM
Microsoft Dynamics CRM is the main CRM used not only by the sales and marketing departments of our company but also across the whole organization. Microsoft Dynamics CRM helps us to record the contact information of leads and customers, it also shows from which web page the leads fill in the form.
- Integration with Outlook and Office 365
- Simple, easy to navigate interface
- Nice function to create filters to group different contacts into lists
- I feel like this CRM is nothing more than a big database. I wish it would be more integrated with web analytics, so I can check which pages the contact has visited.
- We also have this issue of duplicate leads, meaning the same contact filling out different forms but it shows two different entries in the CRM. The cross checking can be time consuming because we have a big amount of leads.
- I would like more autonomy to customize the CRM to my benefits rather than having to hire a consultant for that.
- It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
- It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
I think Microsoft Dynamics CRM is far behind HubSpot CRM, especially for me as a marketer who is interested in lead management and nurturing.