ON24 has improved greatly in recent years.
June 19, 2019

ON24 has improved greatly in recent years.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

Marketing uses it for our own webinars offered to customers. It allows for large group webinars, and it's gotten better in recent years.
  • Lead generation
  • Communicate with Marketo
  • Send custom autoresponders/reminders/follow up emails
  • Allowing for a customized window for your event
  • Audio connectivity overseas
  • Robustness of service
  • Extra features or integrations with new platforms
ON24 is integrated with Marketo and it allows for simpler registration and works quite well and recently we also started using the confirmation/reminders/follow up emails on ON24 as well, they work quite well and are simple to customize.
We had some issues years ago with the reliability of the platform, specifically when running events and your internet connection faltered, it might close the event.
  • Being pretty reliable, it's an essential tool on our marketing strategy
  • Keeps a large amount of leads engaged periodically, preventing drop-off
  • Reporting allows for a good analysis of engagement levels during the event
We currently use Zoom for our internal communications, it's very good, but as a webinar solution, I believe it was expensive, and we switched from GoTo because it was very restricting in the amount of people joining on the calls. GoTo was not very reliable either as I remember it, did not have as many features like resource window, social, etc...
Good for large webinars, also pre-recorded events, to integrate with Marketo and easy to clone and run events quickly and easy. Not good for casual calls, or internal training sessions.

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration