Item: ON24
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

ON24 is used as a free educational platform for our customers to deepen their knowledge about trending topics. Right now, it's only used in a few of our departments with Marketing being the main point of contact for all use cases. The main problem ON24 addresses is not being able to meet with people in person. It gives us a way to connect with customers from all over the world, anytime, anywhere.

Pros and Cons

ON24 has a lot of widgets that can be added to the console to increase engagement from attendees. These widgets allow you to host a live webinar, pre-recorded, or a mixture of both with ease.
Very responsive customer support team. They provide links and photos to help you with your issues as well.
Setting up a webinar is extremely easy. You hit create and just go down the list on the left-hand side until it's complete. Super simple!

Reporting- even with tags it's hard to get a definite number of performances of a webinar. There is no simple way of seeing if someone is new to the system or a repeat viewer of our webinars.
Cannot delete a webcast. When we were first starting out on the platform, we did a few test runs. Now they just clutter up the list. We also had a few webinars that we took the recording and uploaded to be an on-demand series. They too now just clutter up the home page.
Not all of the widgets are trackable. We created an image with a URL and it wasn't until after the webinar that we realized there was no tracking and we had no idea if this worked or not.

Return on Investment

ON24 has opened the door to a lot more business coming down the pipeline. Being able to reach customers that previously were a bit untouchable. It's a whole new outlet for us!
Created a whole new online learning series that we did not have in the past.
Bring a mainly in-person/face-to-face company, ON24 allowed us to get in front of customers and increased brand awareness at the same time.

Use Cases for Analytics Insights

Track registration and attendance
Optimize campaign nurture programs

COVID-19 Impact

ON24 was a saving grace for us during the pandemic. It allowed us to get in front of our customers, continue to educate them and market our company, increasing brand awareness. It showed us that we can still be involved in the community, even though we were not live in person with them. ON24 made it extremely easy to help our customers during this difficult time by allowing us to provide free webinars on industry-trending topics.

Scalability

ON24 allowed us to create a new series during the pandemic that we will now continue even when we go back to live events. At first, ON24 was only going to be used for MArketing and quickly it was realized that it was simple enough to add other users and other departments. Now we have a few departments using it and getting info our to both potential and current customers.

Alternatives Considered

GoToMeeting, GoToWebinar and Zoom Video Webinar

ON24 had a lot more features than some of the other ones out there. It is simple to use, simple to send other presenter links and overall a nicer experience for attendees. Being able to add slides, move around lives, add images, take features away if they aren't going to be used. Integration into Marketo was a huge plus, customer support and the knowledge base center.

Other Software Used

GoToWebinar, Zoom

Likelihood to Recommend

ON24 is not perfect, but it's also far above the worst out there. It's been great for doing webinar series and staying connected with our customers. Once you learn a lot of the features it's simple to navigate. It's good for attendees to do a lot of their own, but if you want any engagement, the chatbox is the only real way attendees can communicate. Yes, there are polls and surveys, but they can be difficult to get right in a presentation.

Not perfect, but extremely helpful

Overall Satisfaction with ON24