Healthcare Marketing professional provides healthy review of ON24
May 15, 2022

Healthcare Marketing professional provides healthy review of ON24

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

Our Field Sales teams were unable to engage in person with our potential Medicare health plan members. Our marketing team had to react quickly and ON24 was the company that fit the bill for being able to provide a tool where our field sales teams could engage with potential members. ON24 is such an excellent tool. The team was able to use the analytics to track engagement. While we began with enrollment seminars, we ended up scaling our webinars into other areas to put our field sales teams out in front of potential health plan members.

Pros

  • Engagement tracking - how long an attendee stays on the webinar.
  • Registration page customization.
  • Email offerings - reminders and thank you.
  • Ability to customize the console with our company's content.
  • Break out rooms.

Cons

  • An easier way to slice and dice the analytics - would like to see ON24 up their game in that area.
  • Our team likes that ON24 is very self-service-oriented, there are some situations that don't fit into the self-service and sometimes require a conversation with a live person (not a chatbot) - would be great if there was a help desk type of contact.
  • Our sales teams have acquired 40% leads with the ON24 platform.
  • Provided the ability to double engagement - 300 online seminars offered, previously in-person seminars offered 150.
  • With the new break-out rooms and the reaction emojis - engagement with beneficiaries has gone up by 45% - as we move into our busy period this engagement percentage will definitely go up!
Our team found ON24 to be very flexible in the way in which we want to design our webinars and scalable where they can be used by all salespeople in all of the states in which we operate. ON24 just makes developing meaningful and productive webinars so easy.
ON24 is far more affordable than Webex. The team had a lot of issues with audio when it came to Zoom. From day one to current - the sales team has experienced zero audio issues. We've also received feedback that the way in which the ON24 console is set up is much more user-friendly than the other types of platforms offered in the marketplace.

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

ON24 is THE best webinar experience company. They offer so many webinars that provide guidance and assistance. Because of these many offerings, the team has been able to really "up their game" in terms of the experience we are offering our salespeople and how they are pulling beneficiaries in. Our sales team has realized an abundance of enrollments due to the ON24 platform. ON24 has a very robust library of information. 99.9% of the time, the team is able to find the answer he/she needs when they come up against an obstacle. ON24 also integrates flawlessly with our CRM system. They are a tremendous partner and we are so grateful for such an amazing platform!

ON24 Feature Ratings

Virtual Event ()
Not Rated
Not Rated
Audience polling
Not Rated
Q&A
Not Rated
Not Rated
Branding options
Not Rated
Integration to Marketing Automation
Not Rated
Not Rated
Participant roles & permissions
Not Rated
Confidential attendee list
Not Rated
Not Rated
Calendar integration
Not Rated
Record meetings / events
Not Rated
Slideshows
Not Rated
Event registration
Not Rated
Mobile Capabilities ()
Not Rated

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