Our experience with Optimizely (former EpiServer)
January 06, 2022

Our experience with Optimizely (former EpiServer)

Anton Spektorov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Episerver Content Cloud

Overall Satisfaction with Optimizely Content Cloud (formerly Episerver Content Cloud)

We use Optimizely Content Cloud to host one website and a content library. We are in process of migrating additional sites from Sitecore and Wordpress to EPI (Optimizely).
  • Easy Deployments and Managements
  • Excellent support: assistance with deployments, account management, and other tasks.
  • High reliability
  • The names of the products and features could be confusing to new users.
  • If you start implementing Content Cloud, adding E-Commerce functionality may not be easy. In our case, we lost several days because we decided to add support for future e-commerce implementation. We had to do significant application changes to accommodate this.
  • The email marketing functionality is not as Clear Cut as competitors (MailChimp etc.)
  • Website uptime has improved
  • We can faster build new websites by using templates
We are moving off Sitecore which is a great solution. We find Optimizely (EPI) more user-friendly and easier to use.
It took us almost 1-year to launch our first website. However, the delays were caused by internal constraints.
Prior to Optimizely, we used Sitecore hosted on-premises. When we started to look at Cloud Migration, the price point was too high for us. Also, once we moved to Sitecore version 9.1, it became too hard to manage. The Epi (Optimizely) was priced just right. We also looked at Adobe. This solution appears to be great but too expensive.

Do you think Optimizely Content Management System delivers good value for the price?


Are you happy with Optimizely Content Management System's feature set?


Did Optimizely Content Management System live up to sales and marketing promises?


Did implementation of Optimizely Content Management System go as expected?


Would you buy Optimizely Content Management System again?


We selected Optimizely based on the following requirements: * Ability to build template-based responsive websites * Good Website Navigation and Search Tools
* Ability to identify website customer groups and provide
personalized associated portals and user experience - Content personalization
based on prior activity * Security, Security Groups, password-protected portal
areas, and document level security - backend
* Integration with the company's Single Sign-On (SSO) * The Americans With Disabilities Act (ADA) compliance
* Website Search Engine Optimization (SEO) strategy * Data collection points, Web Analytics and Reporting
* Integration with the company's CRM * Ecommerce portal, payment processing (PayPal) and order
management (CRM) * Integration with Social Networks (FB, Twitter, LinkedIn, and
YouTube) * Email Marketing Integration * Scalability and High-Load Capabilities
* Potential support for
multiple languages (e.g., English and Spanish)

Optimizely Content Management System Feature Ratings

WYSIWYG editor
Code quality / cleanliness
Admin section
Page templates
Library of website themes
Mobile optimization / responsive design
Publishing workflow
Form generator
Content taxonomy
SEO support
Bulk management
Availability / breadth of extensions
Internationalization / multi-language
Role-based user permissions