Item: Optimizely Content Management System
Rating: 9
Author: Anton Spektorov

Overall Satisfaction with Optimizely Content Cloud (formerly Episerver Content Cloud)

Use Cases and Deployment Scope

We use Optimizely Content Cloud to host one website and a content library. We are in process of migrating additional sites from Sitecore and Wordpress to EPI (Optimizely).

Pros and Cons

Pros

Easy Deployments and Managements
Excellent support: assistance with deployments, account management, and other tasks.
High reliability

Cons

The names of the products and features could be confusing to new users.
If you start implementing Content Cloud, adding E-Commerce functionality may not be easy. In our case, we lost several days because we decided to add support for future e-commerce implementation. We had to do significant application changes to accommodate this.
The email marketing functionality is not as Clear Cut as competitors (MailChimp etc.)

Return on Investment

Website uptime has improved
We can faster build new websites by using templates

Usability

We are moving off Sitecore which is a great solution. We find Optimizely (EPI) more user-friendly and easier to use.

Time to Value

It took us almost 1-year to launch our first website. However, the delays were caused by internal constraints.

Alternatives Considered

Sitecore Experience Platform and Adobe Experience Platform

Prior to Optimizely, we used Sitecore hosted on-premises. When we started to look at Cloud Migration, the price point was too high for us. Also, once we moved to Sitecore version 9.1, it became too hard to manage. The Epi (Optimizely) was priced just right. We also looked at Adobe. This solution appears to be great but too expensive.

Key Insights

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

Other Software Used

Sitecore Experience Platform, Microsoft 365 (formerly Office 365), Microsoft SQL Server

Likelihood to Recommend

We selected Optimizely based on the following requirements: * Ability to build template-based responsive websites * Good Website Navigation and Search Tools
* Ability to identify website customer groups and provide
personalized associated portals and user experience - Content personalization
based on prior activity * Security, Security Groups, password-protected portal
areas, and document level security - backend
* Integration with the company's Single Sign-On (SSO) * The Americans With Disabilities Act (ADA) compliance
* Website Search Engine Optimization (SEO) strategy * Data collection points, Web Analytics and Reporting
* Integration with the company's CRM * Ecommerce portal, payment processing (PayPal) and order
management (CRM) * Integration with Social Networks (FB, Twitter, LinkedIn, and
YouTube) * Email Marketing Integration * Scalability and High-Load Capabilities
* Potential support for
multiple languages (e.g., English and Spanish)

Optimizely Content Management System Feature Ratings

Comments

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Emma Davis
(Vendor Representative) commented 3 years ago
Hi Anton, Thanks for leaving us a review! We highly value your feedback. It's great to hear that Content Cloud has been working so well for you and your business. If you ever run into any issues or have any suggestions on how we could improve user experience, please make sure to share them with your Customer Success Manager. You can also always reach out to us at reviews@optimizely.com.

Our experience with Optimizely (former EpiServer)

Software Version