Scale
October 11, 2023

Scale

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like modals. We create automated campaigns and manual campaigns.
  • Design Platform
  • Segment Creation
  • Campaign features
  • Reporting is hard to use
  • Campaign performance exporting
  • Customer support
  • Campaign scalability
  • Content creation
  • Brand experience
Creating segments, filters, campaigns, and reports.
The template helps with creating campaigns seamlessly.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Creating automated email campaigns.

Optimizely Content Marketing Platform Feature Ratings

Ideation
8
Approval workflows
Not Rated
Content collaboration
Not Rated
Content calendar
Not Rated
Network for content licensing/production
Not Rated
Content hub
Not Rated
Embedded CTAs
Not Rated
Content distribution
9
Content promotion
Not Rated
Content automation
10
Closed-loop tracking and reporting
5
Content performance analytics
5
Campaign optimization dashboard
Not Rated
Competitive analytics
Not Rated