Item: Optimizely Content Marketing Platform
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

I used the platform to get access to logo's of my company to share it with a customer on their website. All went rather smoothly. The only "little" downside was that when communicating to one another, it could be via mail or via the platform and was somehow confusing. Otherwise, it was rather clear what to look for in which categories.

Pros and Cons

Different categories
Nice layout
Quick service

way of communicating with each other
the email received from the platform looked a bit sketchy
With the previous thing, I meant the email address looks like it could be SPAM

Return on Investment

customer satisfaction
reduced SLA marketing
quick service

Usability

I don't know them all by heart

Content Marketing Campaign Performance

It helped me for setting up a marketing campaign and obtain the right logo's

Alternatives Considered

I haven't used other ones yet

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Not sure

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Likelihood to Recommend

This is a rather difficult question. I'd say very good to reach the people who need to give access to some content. In a big company as Shell, it is easy to have access to the right people via a platform and search for, them and bothering lots of people to get to the right department.

Easy to use

Overall Satisfaction with Optimizely Content Marketing Platform