Item: Optimizely Web Experimentation
Rating: 10
Author: Arpit Jain

Use Cases and Deployment Scope

What we as a team liked about Optimizely Web Experimentation is its fluidity in implementation. With the very simple GUI, even a new joiner can safely manage campaign implementations. We were able to insert banners and were able to change the page's look and feel seamlessly, without any impact on page load time.

Pros and Cons

Ease of use
Ease of implementation
Asynchronous object load

Better control on target Control split
Use of 2 level key implementation on Organization ID and User ID

Most Important Features

A/B testing
User experience testing
Personalization

Return on Investment

Campaign Effectiveness Analysis

Alternatives Considered

Adobe Target

Optimizely Web Experimentation and Adobe Target are both powerful tools for website optimization and experimentation, but they differ in some key ways. Here's a comparison of some of the most important features of each platform:A/B testing: Both Optimizely and Adobe Target offer A/B testing functionality, allowing users to test different variations of web pages and other digital experiences against each other to determine which performs better.Personalization: Both platforms also offer personalization capabilities, allowing users to create customized experiences for different segments of their audience. However, Optimizely's personalization features are often considered more user-friendly and easier to implement.Analytics and reporting: Both platforms offer robust analytics and reporting features to help users track the performance of their experiments and make data-driven decisions. However, Optimizely's reporting is often considered more intuitive and user-friendly.

Key Insights

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Likelihood to Recommend

Optimizely Web Experimentation is a perfect tool for :
A/B testing: Optimizely is a popular tool for A/B testing, which involves testing two versions of a webpage or app against each other to see which version performs better. Optimizely can help you set up and run A/B tests quickly and easily, making it a good choice for businesses looking to optimize their conversion rates.
User experience testing: Optimizely can be used to test different variations of a webpage or app to see which version provides the best user experience. For example, you might test different color schemes, fonts, or layout options to see which one is most appealing to users.
Conversion rate optimization: Optimizely can help businesses optimize their conversion rates by testing different versions of landing pages, forms, and other key conversion elements. By using data and analytics to identify areas where users are dropping off or losing interest, businesses can make targeted changes that improve their overall conversion rate.
Personalization: Optimizely can be used to create personalized experiences for users based on their behavior, preferences, and other data. For example, you might use Optimizely to create personalized product recommendations or to display different content based on a user's location or browsing history.
Mobile app testing: Optimizely can also be used to test and optimize mobile apps. This might involve testing different app layouts, features, or user flows to see which version provides the best user experience and highest engagement.

Optimizely a perfect tool

Overall Satisfaction with Optimizely Web Experimentation