Great web experimentation framework for marketing and engineering
April 24, 2024
Great web experimentation framework for marketing and engineering
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We're using it to integrate our Amplitude cohorts with Optimizely, so we can automate the delivery of different page content depending on the cohort/audience that the users are in. It's also good for removing the responsibility of deploying different pages by depending on the code changes in the backend. That gives the marketing team the power to move fast and test more hypothesis.
- Data sync
- Easy UI/dashboard to check experiments
- Great integration with many other apps/SaaS
- Better debugging for new experiments
- Better cookie-based integration
- Better API documentation
- It makes us save many hours of engineering work to deploy different page contents
- We could increase our sign up rate by providing more meaningful copy in the marketing website
- It had reduced our idea to implementation time by 30%
Using this platform helped us to reduce the amount of time of engineering work
Do you think Optimizely Web Experimentation delivers good value for the price?
Not sure
Are you happy with Optimizely Web Experimentation's feature set?
Yes
Did Optimizely Web Experimentation live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Optimizely Web Experimentation go as expected?
I wasn't involved with the implementation phase
Would you buy Optimizely Web Experimentation again?
Yes