Review of Oracle Responsys - Pros and Cons
April 04, 2018
Review of Oracle Responsys - Pros and Cons
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Responsys
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
It is being used by the marketing team and we work closely with our developer team to get the right data into Responsys through a daily import. We use it to email all our users starting with on-boarding and how to use our product and going all the way to how to keep users engaged, show new features. We use the data we import from out app to know where users are in the process and can send messages specifically to help them complete tasks. We also use it for all transactional messages and for all marketing purposes for promotions, discounts, and new features or products.
- Dynamic content works very well and you can add many layers to get specific.
- Get analytics to see which campaigns or emails are performing best and why, including revenue tracking for conversions.
- Ability to create detailed email programs filtering off actions or engagement of what your customers are doing to help guide them throughout their journey.
- The ability to search for specific links globally , right now you can only search for link tables names.
- Ability to connect to RSS Feeds not using XML coding which is advanced and not user friendly.
- Away to mass update links because going through every link table to update a link in the header of every email was extremely painful and time consuming.
Oracle Responsys is much more robust; we can import more data from our database. This isn't even possible on Hubsport and we can create much larger and advanced programs based on filters and triggers which is just not possible with HubSpot. HubSpot is more user friendly and pretty but it just does not have the functionality or capacity with our large number of users.