Just launched Pardot
Updated June 17, 2015
Just launched Pardot
Score 7 out of 10
Vetted Review
Verified User
Software Version
Professional
Modules Used
- Marketing
- Sales
Overall Satisfaction with Pardot Marketing Automation
We use Pardot for email marketing campaigns, for tracking and reporting click through and web site page views as well as for on-line registrations.
We are starting to use the lead scoring capabilities and will soon create dashboards for grading and ROI analysis as well. The email feature alone has helped us reach a greater # of contacts which has improved event registrations.
We are starting to use the lead scoring capabilities and will soon create dashboards for grading and ROI analysis as well. The email feature alone has helped us reach a greater # of contacts which has improved event registrations.
Pros
- Mass email function
- Daily alerts pertaining to prospect activities
- SF integration is seamless
Cons
- A little difficult to get up and running... not all that intuitive
- After 60 days of support we went to email only which hasn't been easy
- We've struggled with the # of "look ups" allowed which caused hard-bounce and email opt outs. Would have been nice to have more assistance with this.
- Better email delivery rate and attendance registrations
- Streamlined web2lead form process.. less manual intervention
- Better viability associated with prospect activity behavior and as to how effective our email blasts are
We looked at Act-on and Hubspot .... Pardot seemed to be a great fit for our org. based on capabilities, price, integration into SFDC and reviews.
Using Pardot Marketing Automation
Pardot Implementation
- Vendor implemented
Comments
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