Pardot is King
May 08, 2019
Pardot is King
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Pardot
It is our Marketing engine. We run every lead through it to be scored, graded, communicated to, measured, routed and analyzed. We also host all of our content and forms there as well.
- Automation rules are a life saver.
- Email campaigns are super easy to create and launch.
- Database management is a cinch with global search, easy tag management systems and automated list builds.
- Forms and content all come with vanity URLs and trackable links.
- Email nurture campaigns get really hairy really fast.
- To this day cannot find a good use for folders.
- They need more nuanced roles.
- The form customization is a bit limited.
- Huge ROI, but I take credit for that. We closed millions from Pardot use.
- It gives visibility to every marketing campaign so you can integrate just about everything.
- Our ability to manage funnel flow is completely enabled by Pardot.
Marketo is too complex. What takes 1 step in Pardot takes 6 in Marketo.
Acton has a crappy interface and isn't intuitive
Acton has a crappy interface and isn't intuitive
250,000 to 1 million