Item: Salesforce Marketing Cloud
Rating: 5
Author: Verified User

Use Cases and Deployment Scope

Email and marketing, drip campaigns, engagement with prospects and leads, sales can see how prospects interact with us, etc. Salesforce is invaluable to our organization for opportunity and pipeline management.

Pros and Cons

Email Campaigns.
Scoring Leads.
Prospect Engagement.

Flexibility in system.
Reports
Customization

Return on Investment

Sales intel.
Account Engagement.
Lead management.

Scalability

It's sometimes more complex than it needs to be, and there are limitations and workarounds you have to figure out to tailor it to your business needs. It's practical, but like all software, it has bugs and room for improvement. I hope they continue to roll out upgrades for customers.

Campaign Performance

We haven't fully utilized all facets of the software yet, but it does seem to improve campaign performance, lead management, segmentation, and more.

Alternatives Considered

Pardot LeadDeck (discontinued)

It has more features and a fuller capacity for all things marketing. Pardot was clunky and lacked a good email builder. It wasn't my choice to select this software, but I see its value, and the team has benefitted from it. We hope they continue to improve functionality and customization in the future.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

Would you buy Salesforce Marketing Cloud again?

Other Software Used

ZoomInfo SalesOS, Microsoft Power BI

Likelihood to Recommend

It's challenging to set up and requires a lot of backend Salesforce knowledge and experience. It suits any company selling B2B or B2C, email marketing, looking for sales intel, monitoring prospect interactions, campaign reporting, and effectiveness. Custom reports are not the best, so it has some limitations.

Robust features if you have the time to learn them all...

Modules Used

Overall Satisfaction with Salesforce Marketing Cloud