Item: Salesforce Marketing Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

To create journeys, set up mailers, integrate the modals & push notifications for all our CRM related marketing content. These are done with the help of the different segmentations & preferences based on our customer data. The two main tabs being used by our CRM team is the "Content creation" and "Journeys Building". Aside from this we also used this platform for various other features, such as monitoring our tiered promotions for our VIP customers.

Pros and Cons

The building of the entire customer journey
The segmentations based on customer preferences
Creation of marketing mailers, push notification & other content.

It could be a bit more user friendly
The switching between different tabs, sometimes lags the system causing us to have to reload the entire application
The content sometimes didn't save correctly, even after it was correctly edited and renamed.

Return on Investment

We witnessed an increase in the number of customers engaging with the campaigns being sent to them
Our Leaderboard results and customer wagering was improved
We were able to reach out to our VIP customers in time, with the help of the data collected while monitoring customer activity.

Scalability

According to my personal opinion, it was a significant help to create journeys, set up mailers, integrate the modals and push notifications for all our CRM related marketing content that needed to be sent out on a daily basis for various campaigns we used to run for increasing the customer engagement. The reporting/monitoring of these campaigns were extremely easy for these with the help of Real-time data that was recorded in Salesforce Marketing Cloud.

Campaign Performance

As explained earlier, the reporting and monitoring
of the multiple campaigns we sent to our customers on a daily basis were extremely easy for us with the help of Real-time
data that was being recorded in Salesforce. As with this data, we were able to make informed decisions about which campaigns were bringing us profit and which were proving to simply be time consuming efforts.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

Xenia, Tableau, Igloo

Likelihood to Recommend

As previously mentioned, I personally find Salesforce Marketing Cloud to be very well equipped with all the resources that we need to use as part of the CRM team. The fact that it offers all these features under one application if commendable. Once you create the mailer content, it was a piece of cake to build the journey based on your preference & select the target audience. Once that was done, it was just a case of duplicating the scenario/journeys and customizing it according to your set targets.

Salesforce Marketing Cloud - A piece of cake!

Overall Satisfaction with Salesforce Marketing Cloud