Smoke and Mirrors
January 27, 2015

Smoke and Mirrors

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Software Version

SAP CRM (legacy editions)

Modules Used

  • SAP CRM Sales
  • SAP CRM Marketing

Overall Satisfaction with SAP Sales Cloud

We use SAP CRM to manage Trade Promotions, Funding, and Claims. The majority of our user base is through our third party broker spread across the US. By working with our SAP ECC module CRM supports our pricing and accounting functions. In CPG trade spend can be quite substantial, and it is important to manage this spend well.
  • Integrates with ECC smoothly, and without issue.
  • Consistent and Flexible. We have been able to adapt all pre-existing business processes to SAP CRM.
  • Claims management works consistently well, and all accounting is accurate and documented
  • Currently, the Web GUI is dependent on outdated versions of Internet Explorer to function. There may be a patch now, but what a ridiculous limitation to have for a production product.
  • There are challenges with speed of the user interface, and the UI feels dated.
  • BI integration has been slow and painful. Developing multi providers to support CRM data has been challenging to say the least.
  • Have yet to see a return on initial investment
  • Required a subsequent implementation of EHP1 to get some functionality originally promised, and that is too clunky and awkward for real world implementation
I hate to say it, but I think that the days of large enterprise software packages are behind us. The codebase is old and over complicated. Customization is possible, but it will cost you. Even the web based application only serves to show how painfully clumsy SAP is when compared with its competitors in the CRM space.

SAP CRM does the job though I guess, and if integration with enterprise central component (ECC) is essential then it is worth considering, but if you are not already stuck in the SAP ecosystem, your best bet is to avoid it entirely.

SAP Sales Cloud Feature Ratings

Customer data management / contact management
2
Workflow management
2
Territory management
1
Opportunity management
Not Rated
Integration with email client (e.g., Outlook or Gmail)
Not Rated
Contract management
Not Rated
Quote & order management
Not Rated
Interaction tracking
Not Rated
Channel / partner relationship management
1
Case management
Not Rated
Call center management
Not Rated
Help desk management
Not Rated
Lead management
Not Rated
Email marketing
Not Rated
Task management
Not Rated
Billing and invoicing management
Not Rated
Forecasting
1
Pipeline visualization
Not Rated
Customizable reports
1
Custom fields
3
Custom objects
3
Scripting environment
Not Rated
API for custom integration
Not Rated
Single sign-on capability
3
Social data
1
Social engagement
Not Rated
Marketing automation
Not Rated
Compensation management
Not Rated
Not Rated