Synthesizes data into traits, audiences, and predictions for each customer
October 20, 2023
Synthesizes data into traits, audiences, and predictions for each customer
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Customer Data Platform
Overall Satisfaction with SAP Customer Data Solutions
To keep up with a growing customer base, we used this solution to unify our data across the diverse toolsets each team uses and we quickly had over half of our web and native properties tracked to SAP Customer Data Platform. There are many features of the app that are used day in and day out, but the most important is how it routes both analytics data and customer data into the same data warehouse, giving our analysts access to a single repository of our customer's records.
- Puts clicks and impressions and spend data right next to conversions and revenue
- Easily integrates and turn on multiple third-party analytics and marketing tools
- Transforms and sends along its data automatically
- Documentation could be a little detailed
- Some of the navigation in the UI
- Creates email segments based on brand interaction
- Accurate measure of ad spend
- Reduced time to insight
SAP has been a pleasure to work with on both the product and the support side.
Do you think SAP Customer Data Solutions delivers good value for the price?
Yes
Are you happy with SAP Customer Data Solutions's feature set?
Yes
Did SAP Customer Data Solutions live up to sales and marketing promises?
Yes
Did implementation of SAP Customer Data Solutions go as expected?
I wasn't involved with the implementation phase
Would you buy SAP Customer Data Solutions again?
Yes