Item: SAP Customer Data Solutions
Rating: 9
Author: Rohan Kumar

Use Cases and Deployment Scope

With the aid of SAP Customer Data Solutions, we were able to establish a single, comprehensive customer profile by consolidating customer data from several sources. Organizations like ours can improve marketing and personalization efforts by gaining deeper insights into consumer behaviors, preferences, and demands through the centralization and analysis of customer data.

Pros and Cons

Unification of data
Data Governance is good
Integration capabilities
Scalability

Customization cost is high
Data migration complexity

Return on Investment

It assists in giving the user a more segmented journey.
Provides the user access to deep data insights to assist them acquire market leadership.
Provides up-and-down API integration to accommodate the majority of use cases.

Reliability and Availability

Helps us by resolving the issue of needing to gather and examine client data manually from several sources. Customer data is centrally located on the platform, which facilitates easy access and analysis for me. This enables us to improve customer service and personalize conversations. We can interact with consumers more effectively because to the platform's marketing automation and personalization features, which also provide me more time to concentrate on developing connections and adding value. All things considered, SAP Customer Data Platform makes my work easier and more productive, which benefits my clients as well as me.

Alternatives Considered

Informatica Customer 360 for Salesforce

Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.

Key Insights

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

I wasn't involved with the implementation phase

Would you buy SAP Customer Data Solutions again?

Yes

Other Software Used

Everstage, OnPay, Zoho Creator

Likelihood to Recommend

The ability to combine and integrate customer data from several departments, including sales, marketing, and customer support, is the main advantage of using SAP customer data solutions. Based on individual preferences, prior performance, and customer behavior, we may tailor our marketing efforts, product recommendations, and customer support interactions. Overall, this has produced a 30–40% improvement in customer happiness and loyalty, which has improved revenue.

SAP Customer Data Solutions: Strengthening Connections with Customers

Modules Used

Overall Satisfaction with SAP Customer Data Solutions