Hassle-Free With SAP Customer Data Solutions When Synchronizing Client Data Across Devices, Brands, and Channels
December 12, 2021

Hassle-Free With SAP Customer Data Solutions When Synchronizing Client Data Across Devices, Brands, and Channels

Richard Guymon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • SAP Customer Identity and Access Management for B2C
  • SAP Customer Identity and Access Management for B2B
  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions (formerly Gigya)

As CPO in [the] Computer Software industry, it's my duty to ensure that we deliver on our service and product promise to the right customers. That's why we implemented SAP Customer Data Solutions in various departments like product management, sales, and marketing to create holistic client profiles.
  • Unifying customer data from multiple channels to one cloud solution
  • Creating centralized client profiles which we connect with all our digital properties
  • Identifying online visitors securely via cloud security features such as passwordless authentication and multifactor
  • We were experiencing issues sending emails [in] different language variations to our customers in some parts of the globe during the first few months after deployment. Currently, we do not face the challenge anymore since after updates we were able [to] get more language variations.
  • Technical metadata information help us govern analytics usage by eradicating duplicates.
  • SAP Customer Data Solutions has built-in models and content that enhance rapid prototyping by customizing and extending them with templates and user stories.
  • Planning across all business lines to transform insights to real actions automatically.
SAP Customer Data Solutions has helped us win customer trust with preference and consent management capabilities by utilizing LGPD and CCPA regional data protection laws that reveal regions of our customers to better understand their needs, behaviors, and preferences. That way, we are able to offer the right products and services as well as [make] informed decisions prior to product sourcing.
Since now SAP Customer Data Solutions support multiple language variations, I rate its availability 10 out of 10.
Listrak has poor backend integration capability that makes it ineffective to collect customer metadata information from other tools, unlike SAP Customer Data Solutions which has integrated with all ERP tools in our system.

Do you think SAP Customer Data Solutions delivers good value for the price?


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Based on my experience, I have gathered trusted insights from metadata information for customers that [are] collected from multiple sources. That way, I make informed on-the-moment decisions without processing data on my end.