Hassle-Free With SAP Customer Data Solutions When Synchronizing Client Data Across Devices, Brands, and Channels
December 12, 2021

Hassle-Free With SAP Customer Data Solutions When Synchronizing Client Data Across Devices, Brands, and Channels

Richard Guymon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • SAP Customer Identity and Access Management for B2C
  • SAP Customer Identity and Access Management for B2B
  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions (formerly Gigya)

As CPO in [the] Computer Software industry, it's my duty to ensure that we deliver on our service and product promise to the right customers. That's why we implemented SAP Customer Data Solutions in various departments like product management, sales, and marketing to create holistic client profiles.

Pros

  • Unifying customer data from multiple channels to one cloud solution
  • Creating centralized client profiles which we connect with all our digital properties
  • Identifying online visitors securely via cloud security features such as passwordless authentication and multifactor

Cons

  • We were experiencing issues sending emails [in] different language variations to our customers in some parts of the globe during the first few months after deployment. Currently, we do not face the challenge anymore since after updates we were able [to] get more language variations.
  • Technical metadata information help us govern analytics usage by eradicating duplicates.
  • SAP Customer Data Solutions has built-in models and content that enhance rapid prototyping by customizing and extending them with templates and user stories.
  • Planning across all business lines to transform insights to real actions automatically.
Since now SAP Customer Data Solutions support multiple language variations, I rate its availability 10 out of 10.
Listrak has poor backend integration capability that makes it ineffective to collect customer metadata information from other tools, unlike SAP Customer Data Solutions which has integrated with all ERP tools in our system.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

Based on my experience, I have gathered trusted insights from metadata information for customers that [are] collected from multiple sources. That way, I make informed on-the-moment decisions without processing data on my end.

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