A Great Tool for Marketing and Sales Teams Alike
June 02, 2021

A Great Tool for Marketing and Sales Teams Alike

Russell Sherrill | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SharpSpring

We leverage SharpSpring within our marketing and sales departments. In marketing, it is used for sending all marketing emails, tracking personas/leads, automating campaigns, and other valuable efforts. Within sales, I use the CRM functionality to manage leads, track opportunities, and build pipelines. I also use the automated workflows to build out cadences that save time and allow for more uniform contact with prospects.

Pros

  • Automated email campaigns
  • CRM

Cons

  • Clunky UI
  • Integrating with other services can be difficult
  • Limited reporting functionality
  • Increased efficiency
  • Better data management
While I wasn't around when SharpSpring was chosen, I've worked with Salesforce for a number of years as well as various proprietary CRM services at other companies. While not as powerful as Salesforce in terms of capability/reporting/analytics, SharpSpring certainly brings a lot to the table and is easier to work with overall.

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Constant Contact Lead Gen & CRM go as expected?

I wasn't involved with the implementation phase

Would you buy Constant Contact Lead Gen & CRM again?

Yes

As a small company, SharpSpring is able to provide plenty of cross-team functionality between marketing and sales. We're able to keep all of our customer and prospect data in one place and easily keep track. It also has a relatively low learning curve and one can really get up and running fairly quickly if you've worked with other CRM type systems in the past. Data reporting isn't ideal as it is with other CRMs, but it isn't necessarily a requirement for some organizations.

Constant Contact Lead Gen & CRM Feature Ratings

Not Rated
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
7.0
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
6
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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