Item: Constant Contact Lead Gen & CRM
Rating: 9
Author: Ivo van den Brink

Use Cases and Deployment Scope

We help our customers to grow with a proactive inbound marketing and sales strategy. SharpSpring is one of the marketing automation tools we use to support such a strategy. It helps us to optimize ads on social media, SEA and SEO, because the software shows the origin of a generated lead, and history of web visits, even prior to the opt-in moment.

Pros and Cons

'Life of the lead' is great
Lead pages
Email marketing
Automation
Opt-in forms

Building and tracking CTAs would be a great improvement
Lead page design could be more intuitive, needs some HTML coding
Blogging functionality could be improved

Return on Investment

Higher conversion in lead generation
Massive upselling of existing customers
Less retention because of automation

Alternatives Considered

ACTIVE Camp and HubSpot Marketing Hub

SharpSpring has a greater value for money. It brings comparable functionality to HubSpot at a better price. It brings more functionality and power than ActiveCampaign. The life of the lead is an important tool for our customers because it brings insight even prior to the opt-in moment. SharpSpring is a great tool to facilitate the complete customer journey.

Key Insights

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

Yes

Did implementation of Constant Contact Lead Gen & CRM go as expected?

Yes

Would you buy Constant Contact Lead Gen & CRM again?

Yes

Other Software Used

ACTIVE Camp, HubSpot Marketing Hub, Instapage

Likelihood to Recommend

SharpSping is a good alternative to HubSpot, with a greater value for money. If you have a real ambition to proactively grow your marketing and sales, and you want to learn from your campaigns to optimize them, then SharpSpring is great. Also if you a variety of good lead pages. If you only work with single funnels/campaigns and one or two lead pages, you can probably work with a combination of website pages and ActiveCampaign for forms.

Great all-inclusive marketing and sales automation software

Overall Satisfaction with SharpSpring