Shopify simplifies and scales e-commerce
February 13, 2017
Shopify simplifies and scales e-commerce
Score 7 out of 10
Vetted Review
Verified User
Software Version
Basic
Overall Satisfaction with Shopify
Shopify is used for select e-commerce clients, all of which are privately funded startups. It is maintained by myself and our account team, while clients are responsible for day-to-day management. Shopify allows those brands manage, track, and maintain e-commerce sales in a unified platform, as well as providing easy integrations with other tools in their roster.
- Ability to integrate with a range of other SaaS tools and platforms.
- Easy-to-digest analytics and reporting.
- Customizability of online stores and websites.
- Only so much you can do with their themes.
- Analytics may not be meaty enough for "power users."
- Shopify has helped us measure the effectiveness/leads of various marketing efforts.
- Promotions and A/B testing of promotions allow us to refine and optimize our marketing messages to increase ROI.
- Shopify frees up time for owners/marketers to use on other projects and activities.
WooCommerce seems to have a more robust e-commerce store management suite--in regards to inventory management, processing, and shipping, WooCommerce has the upper hand. On the other hand, Shopify shines in its breadth of features--it's more powerful when it comes to customization of sites, number of integrations, and overall simplicity. Design-wise, Shopify is a bit more sophisticated.