Sprinklr is a unified and robust tool that triples the size of your team.
April 04, 2020

Sprinklr is a unified and robust tool that triples the size of your team.

Matt Stevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Publishing & Engagement
  • Social Listening

Overall Satisfaction with Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Our organization is able to seamlessly post content across over 200 social accounts, monitor sentiment, respond to comments and questions, listen for what is mentioning our properties across the web, design social ad campaigns with set budgets, and create macro to micro reporting to help make crucial optimizations that help sharpen our tactics and spur more efficiencies. We do all this with a relatively small team and all from a single platform.
  • Posting one message to multiple social accounts using both account groups and content replacement to make each post unique for the account.
  • Designing personalized and elaborate monitoring dashboards.
  • Easily customizable reporting dashboards that allow you to drill into the data.
  • An expansive editorial calendar with excellent filtering.
  • Social feed APIs cause issues, but that’s not unique to just Sprinklr.
  • Customer care/support sometimes knows less of the platform and your issue.
  • You get what you pay for, it can be pricey.
30 - Marketing up and down the chain, content developers, analysts, and public relations.
  • Produce more content with less people.
  • Reporting that allows us to optimize quickly.
  • Ability to post and respond to multiple accounts from one location.
Sprinklr is a superior product to other tools out there. We’ve used some of them in the past and vetted others, but they pale in comparison to what we can and have done in this single platform. Like anything in this world, they are not perfect, but they have designed a really good and useful product.
Sprinklr is a far superior tool that has more breadth and more tools under a unified platform. The listening, reporting, account management, advertising, content management was a lot more developed than the other companies we vetted. I spent weeks talking with various companies and they all had portions of their product that we could do without.
Sprinklr is well suited for companies that are either broad and/or ones that get a high volume of social interaction. Your Marketing team must have the drive to dig into the tool. It took us several years to start mastering all that it can do. If your company doesn’t have those components, especially the last one, Sprinklr will not be used to its full potential.

Sprinklr Social Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
10
Sentiment analysis
8
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
Lead generation
9
Content marketing
10
Paid media management
10
Campaigns and promotions
10
Twitter
10
Facebook
8
LinkedIn
9
Google+
7
Instagram
8
Pinterest
8
YouTube
8
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
9
Role-based user permissions & privileges
10
Mobile access
6