Overall Satisfaction with Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Our organization is able to seamlessly post content across over 200 social accounts, monitor sentiment, respond to comments and questions, listen for what is mentioning our properties across the web, design social ad campaigns with set budgets, and create macro to micro reporting to help make crucial optimizations that help sharpen our tactics and spur more efficiencies. We do all this with a relatively small team and all from a single platform.
- Posting one message to multiple social accounts using both account groups and content replacement to make each post unique for the account.
- Designing personalized and elaborate monitoring dashboards.
- Easily customizable reporting dashboards that allow you to drill into the data.
- An expansive editorial calendar with excellent filtering.
- Social feed APIs cause issues, but that’s not unique to just Sprinklr.
- Customer care/support sometimes knows less of the platform and your issue.
- You get what you pay for, it can be pricey.
30 - Marketing up and down the chain, content developers, analysts, and public relations.
- Produce more content with less people.
- Reporting that allows us to optimize quickly.
- Ability to post and respond to multiple accounts from one location.
Sprinklr is a far superior tool that has more breadth and more tools under a unified platform. The listening, reporting, account management, advertising, content management was a lot more developed than the other companies we vetted. I spent weeks talking with various companies and they all had portions of their product that we could do without.