- Analytics on interactions.
- Scheduling posts.
- Shows interaction history.
- Would like to see if they can get Pinterest/Instagram.
- Would be interested to see if they could manage ads within the system.
- The mobile app isn't fluid. Much easier to use Facebook's Page Manager and Twitter's app to manage multiple accounts from mobile.
- Would like to see if they can get more analytics on followers and fans (what things they are talking about, other Facebook pages they like, etc). Maybe more integration tools with a company's website API.
- Increases my efficiency. I am able to see the previous conversations my company has had with certain individuals and am able to help them quicker.
- The analytics I do have has enabled me to decide what kind of posts work and what don't as much.
- Scheduling posts in advance on multiple accounts is great. Set it and forget it.
- The reporting tools enable me to show my managers my progress in a efficient manner.
The reporting and scheduling is good enough for what we are doing currently. The interface is nicer on the eyes. I used Hootsuite before and that has a lot of the same mechanics but a not as visual interface as Sprout Social (one plus about Hootsuite is being able to set multiple monitoring tabs on one screen, something that is a couple more clicks away on Sprout Social). To me Sprout Social is great if you are trying to cover the basics of social media, but if your company wants to take it even higher, there are other tools out there (that are more costly of course).
Do you just want to monitor, schedule, and get efficient reporting tools? Use Sprout Social or Hootsuite. If you want something more in depth into understanding your customers more, there are others out there that might be a little more expensive but could be worth every penny.