Sprout Reporting Focused Reviewhttps://www.trustradius.com/social-media-managementSprout SocialUnspecified7.92961012018-12-10T23:16:49.876Z
Updated August 12, 2019
Sprout Reporting Focused Review
Score 7 out of 101
Overall Satisfaction with Sprout Social
It is being used by the full social team here at our Agency. It is used mainly for reporting/monthly metric takeaways rather community management, brand engagement, social listening, or scheduling. It helps us track how well or content is performing month over month, how our community is growing, demographics on our community, and more.
- A comprehensive overview of content analysis - with the ability to look month by month, week by week, etc.
- Demographic breakdown in reporting.
- Paid and organic metrics separated out.
- Consistent engagement metrics across all social platforms (since they have engagement rate for Instagram and Facebook but not Twitter).
- A section or tab where you can separate content that is organic and content that is paid.
- Predictions on reach/growth dependent on your tracked metrics.
4 - One is a social media coordinator, one is an account manager, one is an associate director of content, and I am the social media manager.
- It has been able to provide us quick metrics and takeaways for each of our clients as we compile a monthly report for about 6 of our brands.
- We have run into issues where the paid and organic data is not separated out so we have reported incorrect data.
- Its the most comprehensive tool we use where we can see all metrics and a general overview of how our content is doing.
I believe that Spredfast and Sprinklr are better in terms of community management and brand engagement. Spredfast has great reporting capabilities, however, the Sprout interface and overall display is easier to navigate and display a PDF for clients on how our content is doing and what is working, what is not working, etc.
Sprout is best when needed for general reporting metrics - especially for brands or agencies who are working with only organic or unpaid content. Since Ads Manager is typically used for all paid reporting, this is either best for organic only reporting, or a comprehensive overview of how your paid + organic content has done.