Spyfu is our go-to product for Competitive Intel
June 07, 2016
Spyfu is our go-to product for Competitive Intel
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with SpyFu
We use Spyfu for competitive recon for PPC clients. Some of our clients need a more comprehensive competitor list. Some clients know who they consider to be competitors. Spyfu provides the data we need to target the appropriate (apples to apples) competitors. At the point where we can identify the precise competitors, we use Spyfu to get detailed keywords, adgroups and budget/bid data to be able to ferret out advertising opportunities.
- This product links competitor data quite easily in the dashboard, from one domain to the next.
- The overviews for each domain are clear and comprehensive, making the birds-eye-view complete.
- The PPC vs. SEO views are clearly defined and easy to navigate.
- Some of the competitor results seem unrelated to the primary domain. Much more manual research is required to get the best possible data.
- Some keywords are completely unrelated. Again, manual research is required to get the best data.
- Exporting to a CSV/PDF does not include manually added information. This is particularly disappointing.
- Spyfu has allowed us to be more aggressive in promoting competitive intel in our service offerings.
- The investment is completely worth every penny, for what we can offer our clients.