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Up up and away: flying in the right direction
February 26, 2019

Up up and away: flying in the right direction

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* to monitor press coverage, measure results, and compile relevant reporting within the Global Communications department. It saves significant time and labor costs, bringing forth KPIs and allowing us to better quantify efforts that are otherwise difficult to measure.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Daily updates; minor but super helpful as it brings same-day press to my attention I may otherwise miss, all without logging into the platform.
  • Customer support is super quick and attentive to all inquiries.
  • Quick tools. It's super difficult to navigate the platform in search of very simple information that I expect is readily available, just for some reason does not appear readily accessible. If I want to look for a specific article's or outlet's impressions etc (as the team often does), there should be a search bar I can easily input the title of the article or website and find the article along with its writer, impressions, etc. - all within 10 seconds.
  • Organization of the platform. Same as above. I feel my dashboards could be better organized; by year, month, category, and so forth. At this time, I number the months to keep them in order and it's overwhelming. There's no real organization. YoY, MoM, brand vs brand, I would love everything to be better categorized from an organizational standpoint. Again, Cision Communications Cloud is just honestly pretty stressful to navigate, from my perspective, and it deters me from using it unless necessary.
  • Filtering articles. Still, articles on "Bumble" (the app) are filtered in despite inputting specific criteria.
Cision (pre-TrendKite acquisition) wasn't as modernized or approachable, and seemed to lag behind (as it turns out, our rep just hadn't kept us in loop on new features); Cision Communications Cloud (now with TrendKite)* had more welcoming UX. At the end of the day, other brands' word of mouth reviews determined Cision Communications Cloud was the best investment for our purposes.
Great for measuring results, and I love the fact I can export data via excel to better tailor them to our needs/ report formatting. I also think it's helpful when searching for new/relevant editors speaking on a specific topic. However, it's just not the easy 1-2-3 search engine I wish it were; whether searching for an editor or a topic or outlet. I think there's great room for improvement in terms of UX.

Transition from TrendKite to Cision Communications Cloud

The team has been and continues to be extremely patient, helpful, and enthusiastic when onboarding new team members.