Reviews can help (or hurt) your business
November 29, 2018
Reviews can help (or hurt) your business
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Trustpilot
The marketing team uses Trustpilot to collect feedback from our customers about the company and our products. The reviews are integrated with our search listing ads to provide an endorsement and validation of the company. It is also used by customer service to identify opportunities for improvement.
Pros
- The tool helps to collect reviews and feedback from customers.
- The reviews are recognized by Google and Bing as valid company reviews and are eligible for placement in search results.
- We can quickly gather data from our buyers to look for patterns we where we are excelling or falling short.
Cons
- It would be good to have more control over invalid reviews.
- It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
- Ideally, the data could be integrated into our website easier.
- More repeat buyers
- Identifying potential problem areas
- Some bad information gets through and gives potential buyers a false impression
Comments
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