GREAT landing page builder, easy to use with A/B testing
Updated May 03, 2019

GREAT landing page builder, easy to use with A/B testing

Shannon Johlic | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Consultants & Small Businesses - $99

Overall Satisfaction with Unbounce

Unbounce has changed the way we strategize, build, and test our landing pages.

With its ease of use, a team of one (1) can build a landing page in a day with multiple variants without the need for ANY IT/Developer assistance.

I can go from idea to execution to iteration in an hour, making our campaigns flexible and adaptive.
  • Ease of use. No coding required.
  • Integrates with just about every Marketing Automation tool so you can stay away from the clunky page builder in Marketo or the outdated builder in Pardot.
  • Easy A/B testing out of the box.
  • Tighter integrations with Pardot to allow for progressive profiling.
  • Better community driven templates.
  • More features in their lightboxes.
  • Time to Value - we were up and running in about 3 hours, with our first landing page live in another 2 hours (very low learning curve)
  • Keep headcount low - we run lean, and it enabled me to use headcount budget for other strategic initiatives.
  • Conversion Rate Optimization - with the A/B testing feature, we were able to test "hunches" quicky to increase our overall conversion rates by over 60%.
Unbounce is just easier to use than Leadpages and has overall better integrations. The cost is on par with each other... and really, it's just a matter of preference on which platform you use. HOWEVER, I do find that the Unbounce community to be MUCH better and much more informative to solve your problems.
If you are looking to build easy landing pages that convert and are mobile responsive... WITHOUT a developer... then you're in luck! Running A/B tests are a breeze. The main issue you will have is if you are trying to do any type of progressive profiling with your leads via your Marketing Automation platform.