February 21, 2019
Score 7 out of 10
Overall Satisfaction with VWO
This is being used only by the e-commerce department. We use them for on-site A/B testing. We use the tool to learn more about our customers, their behavior, and how to improve the overall site experience. We have leveraged this data to share with our retail partners. There are a few tests we can run based on branding, but are also able to test based on behavior, which is great.
We've accomplished all of their notes: allows you to create multiple versions of a website rapidly, test hundreds of changes simultaneously, track conversion goals, and understand the statistical validity of results -- with the exception of the rapid website. We did see that their code causes some performance issues.
They use this for us. We have a full-service package that we don't need to use this.
They were able to unlock a few issues our customers were having on site, which lead to great CVR increases. However, they can be a bit pushy about what they want to test at times, leading to frustrating conversations. They have a great pricing structure, which makes things more tolerable.