Item: Wrike
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Wrike is our primary project management tool and the basis for how we both organize and initiate cross-functional Marketing projects. One of our primary use cases is using Wrike's built-in Blueprint functionality to standardize workflows for projects that touch a large number of marketing roles, including defining SLAs, dependencies, and task automation—all of which helps us accelerate delivery times and ensure everyone has access to requisite information to complete their portion of the project.

Pros and Cons

Workflow Automation
Approvals
Design Reviews & Markup

UX: Wrike isn't the most elegant software but gets the job done.
Ease-of-Use: The software has a steep learning curve for new users.
Automation Rules: Automation is great when it works but requires some trial and error to get it to function the way you intend.

Return on Investment

Accelerates project delivery through workflow automation
Reduces risk of manual error through approvals / versioning
Supports faster onboarding of new employees via Blueprints and project templates

Alternatives Considered

Notion and monday.com

Key Insights

Do you think Wrike delivers good value for the price?

Yes

Are you happy with Wrike's feature set?

Yes

Did Wrike live up to sales and marketing promises?

Yes

Did implementation of Wrike go as expected?

Yes

Would you buy Wrike again?

Yes

Likelihood to Recommend

Project Management: Wrike is a very powerful tool for larger Marketing teams that need a way to standardize workflows. It is highly flexible and can be customized in a near-infinite number of ways based on how you work & what you need to track.
Reviews/Approvals: Wrike excels at approval workflows, specifically for high-fidelity design reviews. It is a fantastic tool for PDF/Video/PPT markup, with support for contextual comments/feedback and versioning. Wrike also allows for external reviews (non-users), which is a nice perk for those who need to share collateral with stakeholders outside of their Marketing organization.
Calendars/Dashboards: As mentioned, Wrike has a ton of functionality. I particularly like the multi-layer calendaring capabilities, which allow for distinct calendar views for different campaigns, asset types, or anything else you need to track or visualize. Dashboards are also very powerful (though, I don't find Wrike's native widgets to be particularly useful).

Powerful Project Management Platform

Overall Satisfaction with Wrike