Item: Zapier
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Zapier to connect our various tools and softwares. From our own proprietary CRM, to our B2C email database to our B2B marketing automation platform, to event marketing software, our tech stack is fairly fragmented. Zapier is an amazing tool that connects them all and shared information. Mainly our marketing team uses Zapier.

Pros and Cons

The number of integrations
The ease of use
Customer support
Price

Nothing. It's an amazing product

Return on Investment

Saved time and resources
Better customer communication
Better database management
More customized email marketing

Alternatives Considered

IFTTT and Segment

Zapier is a one of a kind product. It's the only SMB product that provides these kinds of integrations. A few other products do similar things (Segment, IFTTT), but those are a little different. Segment is a little more enterprise focused, and IFTTT is a free product for users, not companies.

Other Software Used

Instapage, Customer.io, ActiveCampaign

Likelihood to Recommend

Zapier is a great product if you have a fragmented tech stack like ours. Most marketing teams have multiple software tools that get customer information. Zapier is a great tool for connecting those without using developer resources. But if you only have one central tool (like Hubspot) you probably won't need a tool like Zapier.

A must-have tool for teams with a fragmented tech stack

Overall Satisfaction with Zapier