Zoho hits the mark for our social media management
February 27, 2020

Zoho hits the mark for our social media management

Matt Lobel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

We are using Zoho Social to manage our social media presence across multiple platforms (Twitter, Facebook Page, Facebook Group, Instagram). It allows us to consolidate our approach and have a single point from which to monitor activity.
  • Easy monitoring of social activity.
  • Benchmarks and metrics.
  • We would like to be able to "tweak" posts for different platforms more easily.
4 - We use Zoho for promotions, marketing, design (getting our information out to our users) and customer support. Those 4 people have a variety of responsibilities and slightly different ways that they use the software, but all of them fit into the aforementioned categories.
  • Saving us time.
  • More efficient social monitoring.
We chose Zoho because it was the perfect fit for us. It has all the tools that we need, including scheduling and managing posts, analytics, history, and social engagement. In addition, it has a price point that is more attractive than its competitors. Really it was a no brainer for us once we compared everything.
It is best used when you are looking for a product that can help you to control multiple social channels from a single point of entry as well as monitoring of those platforms. That is what we use it for, and it excels in doing that kind of activity for us.

Zoho Social Feature Ratings

Sentiment analysis
9
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
8
Content optimization
7
Automated routing and prioritization
10
Customer interaction histories
10
Lead generation
9
Content marketing
9
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Campaign success analytics
9
Competitor analysis
9
Role-based user permissions & privileges
10
Mobile access
10