Item: Zoho Social
Rating: 8
Author: Neilesh Kenge

Use Cases and Deployment Scope

We are currently using Zoho Social across the organization for Social Media Management. It gives us a central platform to calendar our social media events, posts and even helps us identify the responses to our posts and revert to them easily.

We had used several social management tools earlier; however, we found Zoho Social to be easier to use and very user friendly.

Pros and Cons

Social Media Management
Posts
Replies
Reviews

Easy Login
Plagiarism Check

Return on Investment

Status on user views
Genuine leads
Ease of ownership

Alternatives Considered

HubSpot Marketing Hub, Hootsuite and Buffer

Compared to the other three tools that we have used, we found Zoho Social to be more user friendly, and there is also an ease of use. It connects with certain channels, which are just not listed with the other three social media tools. We had a lot of limitations in the other tools, while trying to connect our GMB listing.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Hootsuite, HubSpot Marketing Hub, Buffer

Usability

Easy to use, very efficient in managing all our social channels, reviews and replies of all channels can be checked and we can revert to them on time, ensuring no user following our channel is left out. Zoho has been in the industry for a long time and that is more credibility for us over all other tools available in the market.

Support Rating

Zoho Social is good and everything; however, if they wish to increase the users and want to capture the markets, they should consider lowering their pricing a bit for small businesses, considering these times of the pandemic.

Likelihood to Recommend

Very well suited for small organizations to understand the traffic and the reach of their social posts for each social channel; however, doesn't really help that much in GMB. With improvements in GMB, it will be a topper. For FB, Instagram, LinkedIn & Twitter, this is one awesome social media management tool.

Great Social Management Tool for All Businesses!

Overall Satisfaction with Zoho Social