Item: ZoomInfo Sales
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

I use ZoomInfo in our sales organization. It helps us determine what rep a lead or account should be assigned to. Since there are many divisions and verticals for reps based on geography, size, and type of business, ZoomInfo makes it easy to figure out the account owner with all of this info in one place.

Pros and Cons

Finding email addresses and phone numbers of prospects
Researching company information
Building outbound prospecting lists

Making sure info is filled in all categories for all companies
More info on smaller companies

Return on Investment

Saves time on researching prospects
Gives me more certainty on knowing that a lead is mine

Alternatives Considered

Data.com

We also use Data.com. Data.com has a much lower success or accuracy rate than ZoomInfo. I had even been using the free version of ZoomInfo before we purchased it. The company description/summary section is very important to me and always accurate.

Other Software Used

Data.com, LinkedIn Sales Navigator

Likelihood to Recommend

I only use ZoomInfo in sales, not sure what use it would have in other divisions.

Love ZoomInfo in Sales Development

Overall Satisfaction with ZoomInfo