ZoomInfo, the best supporter for business development
June 02, 2019

ZoomInfo, the best supporter for business development

Premnath R | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

I'm from Business Development ( Sales ), and I use ZoomInfo every day. It's only with ZoomInfo that I will reach out to clients. In my team, we have 6 members, and each user has a different account that they also use regularly. Personally, I like ZoomInfo, and I have recommended it to my team to subscribe. Compared to DiscoverOrg or some other tools, ZoomInfo is user-friendly, but we still face some issues. ZoomInfo provides more contact details for US Customers details, but we also target both Europe. We have only a few top-rated European companies in ZoomInfo that get updated. The second thing is that if we do an email campaign, say for 100 users, at least 35-40% will get bounced back. The third thing is that some clients have mentioned that they prefer a direct number, but when we do cold calling it's still a board number, and most of the decision makers or recently joined people are not updated. These are the challenges we are facing with it.
  • For doing email campaigns, it supports me well.
  • For exporting the contacts it works well.
  • It shows correct revenue details and the max employee details to reach out.
  • It's a good tool for a salesperson.
  • Reach out 2.0 is integrated through Linkedin, which is user-friendly.
  • Reaching out to US-based companies is easy.
  • The updated contact details for European clients work well.
  • Saved Searches is a good option.
  • Each and every segment helps us to identify different companies & different locations.
  • Some of the important clients' email ids are missing.
  • It has mentioned direct phone numbers, but some of our clients still see board numbers.
  • If the clients moved to different companies it needs to be updated. Some client details still show in the previous company.
  • Compared to other tools, ZoomInfo is a bit costly I believe.
  • Uploading more European companies into ZoomInfo would help us.
  • Recently joined employees, or those with work experience for more than 6 months with the current company, need to be updated.
  • One negative Impact is that emails are getting bounced, and this becomes a great impact for salespeople during an email campaign.
  • Some of the decision makers' direct numbers are missing.
  • Most of the time, the page gets refreshed.
Regarding the overall depth of data and quality, I can say ZoomInfo gets a 7-8 rating out of 10 because, as I said before, some of the import clients' email ids are not there when we do research. And if you take a branded company, for example, Walmart, the overall emp is more than 5, but the updated data in ZoomInfo with decision makers numbers is much less.
ZoomInfo is a well-suited and great support tool for a salesperson. It helps to identify the right people to get business, and the integration with Linkedin is an added plus.

ZoomInfo SalesOS Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Ideal customer targeting
Load time/data access
Contact information
Company information
Industry information
Salesforce integration
Company/business profiles
Alerts and reminders
Data hygiene
Automatic data refresh
Filters and segmentation
Sales email templates