ZoomInfo, the best supporter for business development
June 02, 2019

ZoomInfo, the best supporter for business development

Premnath R | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

I'm from Business Development ( Sales ), and I use ZoomInfo every day. It's only with ZoomInfo that I will reach out to clients. In my team, we have 6 members, and each user has a different account that they also use regularly. Personally, I like ZoomInfo, and I have recommended it to my team to subscribe. Compared to DiscoverOrg or some other tools, ZoomInfo is user-friendly, but we still face some issues. ZoomInfo provides more contact details for US Customers details, but we also target both Europe. We have only a few top-rated European companies in ZoomInfo that get updated. The second thing is that if we do an email campaign, say for 100 users, at least 35-40% will get bounced back. The third thing is that some clients have mentioned that they prefer a direct number, but when we do cold calling it's still a board number, and most of the decision makers or recently joined people are not updated. These are the challenges we are facing with it.
  • For doing email campaigns, it supports me well.
  • For exporting the contacts it works well.
  • It shows correct revenue details and the max employee details to reach out.
  • It's a good tool for a salesperson.
  • Reach out 2.0 is integrated through Linkedin, which is user-friendly.
  • Reaching out to US-based companies is easy.
  • The updated contact details for European clients work well.
  • Saved Searches is a good option.
  • Each and every segment helps us to identify different companies & different locations.
  • Some of the important clients' email ids are missing.
  • It has mentioned direct phone numbers, but some of our clients still see board numbers.
  • If the clients moved to different companies it needs to be updated. Some client details still show in the previous company.
  • Compared to other tools, ZoomInfo is a bit costly I believe.
  • Uploading more European companies into ZoomInfo would help us.
  • Recently joined employees, or those with work experience for more than 6 months with the current company, need to be updated.
  • One negative Impact is that emails are getting bounced, and this becomes a great impact for salespeople during an email campaign.
  • Some of the decision makers' direct numbers are missing.
  • Most of the time, the page gets refreshed.
Regarding the overall depth of data and quality, I can say ZoomInfo gets a 7-8 rating out of 10 because, as I said before, some of the import clients' email ids are not there when we do research. And if you take a branded company, for example, Walmart, the overall emp is more than 5, but the updated data in ZoomInfo with decision makers numbers is much less.
ZoomInfo is a well-suited and great support tool for a salesperson. It helps to identify the right people to get business, and the integration with Linkedin is an added plus.

ZoomInfo Sales Feature Ratings

Advanced search
9
Identification of new leads
8
List quality
8
List upload/download
9
Ideal customer targeting
7
Load time/data access
8
Contact information
7
Company information
8
Industry information
8
Salesforce integration
8
Company/business profiles
8
Alerts and reminders
8
Data hygiene
7
Automatic data refresh
7
Tags
7
Filters and segmentation
9
Sales email templates
8