ZoomInfo, the best supporter for business development
June 02, 2019
ZoomInfo, the best supporter for business development
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
I'm from Business Development ( Sales ), and I use ZoomInfo every day. It's only with ZoomInfo that I will reach out to clients. In my team, we have 6 members, and each user has a different account that they also use regularly. Personally, I like ZoomInfo, and I have recommended it to my team to subscribe. Compared to DiscoverOrg or some other tools, ZoomInfo is user-friendly, but we still face some issues. ZoomInfo provides more contact details for US Customers details, but we also target both Europe. We have only a few top-rated European companies in ZoomInfo that get updated. The second thing is that if we do an email campaign, say for 100 users, at least 35-40% will get bounced back. The third thing is that some clients have mentioned that they prefer a direct number, but when we do cold calling it's still a board number, and most of the decision makers or recently joined people are not updated. These are the challenges we are facing with it.
Pros
- For doing email campaigns, it supports me well.
- For exporting the contacts it works well.
- It shows correct revenue details and the max employee details to reach out.
- It's a good tool for a salesperson.
- Reach out 2.0 is integrated through Linkedin, which is user-friendly.
- Reaching out to US-based companies is easy.
- The updated contact details for European clients work well.
- Saved Searches is a good option.
- Each and every segment helps us to identify different companies & different locations.
Cons
- Some of the important clients' email ids are missing.
- It has mentioned direct phone numbers, but some of our clients still see board numbers.
- If the clients moved to different companies it needs to be updated. Some client details still show in the previous company.
- Compared to other tools, ZoomInfo is a bit costly I believe.
- Uploading more European companies into ZoomInfo would help us.
- Recently joined employees, or those with work experience for more than 6 months with the current company, need to be updated.
- One negative Impact is that emails are getting bounced, and this becomes a great impact for salespeople during an email campaign.
- Some of the decision makers' direct numbers are missing.
- Most of the time, the page gets refreshed.
Regarding the overall depth of data and quality, I can say ZoomInfo gets a 7-8 rating out of 10 because, as I said before, some of the import clients' email ids are not there when we do research. And if you take a branded company, for example, Walmart, the overall emp is more than 5, but the updated data in ZoomInfo with decision makers numbers is much less.
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