Item: ZoomInfo Sales
Rating: 9
Author: Alexa Terry

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

ZoomInfo was being used by my previous organization for lead generation. We would use ZoomInfo to supplement information (or to confirm information) that was generated by Sales Navigator on LinkedIn. We also used it to pull lists of Small Market Business, Mid Market Business and of course Enterprise Businesses. Mostly, as an SDR, once I found a company I wanted to pursue I would use ZoomInfo to find phone numbers and emails of prospects.

Pros and Cons

Pros

Sometimes it can find personal numbers/extensions, but if not it can find business numbers!
Really great accuracy for finding emails of prospects.
Can create lists based on region, company, size of company, revenue (as long as it's public), etc.

Cons

Some data is old - they should allow you to "earn credits" for confirming information available on there and vice versa for bad information.
ZoomInfo is quite expensive for licenses for your whole team, and then you have a limited number of credits. Seems redundant for pricing.

Return on Investment

They have been essential for the phone call part of someone's sequence. I currently do not use ZoomInfo, and we pull leads from LeadIQ. Phone numbers are rarely given, and if they are they're generally not good.
They also have better quality email addresses. I find I get way less bounced emails with ZoomInfo than LeadIQ.

Alternatives Considered

LeadIQ

SO MUCH BETTER. When prospecting with LeadIQ, I can find 50 contacts and 19 of them will be bounced emails. Only about 4 will have phone numbers and of those 4 I find that generally only one is good (these numbers were from my last cadence/sequence I set up, and these were my exact findings).

Other Software Used

LeadIQ, Outreach, Salesforce Lightning Platform (formerly Salesforce App Cloud)

Likelihood to Recommend

It's great for a sales development representative or account executive looking to find leads and put them into a cadence. ZoomInfo also speaks to your CRM or sales tools (for us at the time it was Outreach) to log correct information for when you go to follow-up with them. I would say it's not as applicable of a tool if you're not external/customer facing. Not sure what you would need it for!

ZoomInfo Sales Feature Ratings

Comments

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ZoomInfo, if you want good data