Item: ZoomInfo Sales
Rating: 10
Author: Kelly Vu

Use Cases and Deployment Scope

We use ZoomInfo for our Business Development team to prospect new leads. Our Business Operations team uses it to enrich key fields to ensure that our processes has the data points to automate and access the health of our accounts. We use it to standardize our Accounts to have an equitable spread of accounts across key industries that we are targeting as a company.

Pros and Cons

Ease of Administration
Easy field mapping and configuration
Very detailed/granular industry classification

No bulk updates included

Return on Investment

Faster Lead conversion
Increased contact database
More complete records for handoff

Alternatives Considered

I love how ZoomInfo is seamless in SFDC and can be used and managed in the same application. I am coming from an Administrator standpoint and so far the data match has been really impressive.

Other Software Used

Outreach, Marketo, LeanData

Likelihood to Recommend

ZoomInfo is great to enable Sales reps to manage the data quality of their accounts. It really can scale for small companies like us to big corporations. Perhaps it is good for transitional updates but not for automated enriches to records on a scheduled basis.

Valueable asset to our Sales team that is easy to manage!

Overall Satisfaction with ZoomInfo