Item: ZoomInfo Sales
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

ZoomInfo is used by people in Marketing, Sales Development, and Sales departments. It is primarily used to get data on prospective customers. Data such as company info, contact info, technology they are using, etc. It is integrated with our CRM platform and data export is very easy. We have also recently started using it to identify buying intent in our prospective customers.

Pros and Cons

Company and contact information.
Technologies current in use at target company as well as tracking buying intent to prioritize reachouts.
Easy and great User Interface and seamless integration with CRM, LinkedIn and other platforms.

Company and contact info on Tier-3 accounts- Revenues below $500M.
Personal cell numbers of contacts.
Better Suggestions/ feed on recent advancements in my target accounts/ saved searches.

Return on Investment

Effective database growth.
Reduced time for lead reachout and market coverage.
Reduced time for Data export because of integration.

Alternatives Considered

I have used Rocketreach, Seamless.ai, LinkedIn Sales Navigator, Lusha. ZoomInfo is better than Rocketreach and seamless in terms of User-Interface, data quality, integration with LinkedIn and CRM, Navigation between pages.
I found Lusha data especially on cell phone numbers and emails more accurate than ZoomInfo. Maybe that is one area of improvement for ZoomInfo.

Other Software Used

LinkedIn Sales Navigator, Lusha

Likelihood to Recommend

Highly recommended for doing territory research, creating and exporting target account and contact lists, searching for company and contact info, integrating with CRM, LinkedIn and other platforms for seamless one-click export of company and contact information such as email addresses, phone numbers, roles and titles, technology used. It is also effective to understand buying intent of our prospective customers.

It needs some improvement when it comes to data on smaller Tier 3 companies, typically revenues below $500M.

ZoomInfo user in a greenfield region

Overall Satisfaction with ZoomInfo