Item: ZoomInfo Sales
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use ZoomInfo in the sales enablement department and it is mainly used to support the sales team. We use the tool to pull lists within our Ideal Customer Persona profiles for our cold email outreach. Additionally, we use the feature that tracks website visitors so we can properly analyze our online exposure.

Pros and Cons

Customizable
User friendly
Updated information

Allow all users access to all features versus paid features
Support and account managers are lacking
Offer in-depth 1:1 training for new users

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Not sure

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

Yes

Would you buy ZoomInfo Sales again?

Yes

Return on Investment

Grown lead database
New clients
Decreased time to decision makers
Faster lead conversion

Other Software Used

ZeroBounce, Reply

Likelihood to Recommend

The only concern I've had is with the account management team. Since we have started with ZoomInfo, we have been passed around to many different account managers (some of which just end up directing us to someone else, who isn't able to help us). We constantly are sent in circles with support tickets.

Customizable sales outreach lists

Overall Satisfaction with ZoomInfo