Item: ZoomInfo Sales
Rating: 8
Author: Scott Phillips

Use Cases and Deployment Scope

I use ZoomInfo specifically for prospecting within my client base. The business [problem] I'm solving is finding my [client's] contact information and then syncing that information with Salesforce. That way I can then get those contacts into my Outreach campaigns.

Pros and Cons

Interface
Lots of contacts
Nice integrations

Connect directly with email marketing tool (outreach)[.]
Keep refreshing the interface[.]
Add some colors[.]

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Not sure

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

Return on Investment

Easy to find contacts[.]
Make it easier to take contacts from [LinkedIn] and put into SFDC[.]
Make it easier to connect to other email marketing tools.

Alternatives Considered

Apollo

When I last evaluated, Apollo was a better bang for the buck as it had similar level data, but I could run email campaigns directly in [the tool] and didn't have to take data out of ZoomInfo, put them into SFDC, and [then] sync them with my Outreach tool.

Other Software Used

Apollo, Outreach, Slack

Likelihood to Recommend

ZoomInfo is great for prospecting. [However,] there are new up and coming tools that compete directly with ZoomInfo that have the same quality [data] but also can run marketing email campaigns directly from the same tool.

ZoomInfo is a nice tool to have

Overall Satisfaction with ZoomInfo